Routine work is guided by the assumption that everything is a permanent condition. [..] On the other hand, the organizing principle for innovative work is to treat everything like a temporary condition.
Creativity isn’t about wild talent as much as it’s about productivity. To find a few ideas that work, you need to try a lot that don’t. It’s a pure numbers game. [..] So the only thing you can do is try to fail faster in order to move on to the next idea.
In order to learn from mistakes, it’s even more important to forgive and remember. The only kind of failure that deserves to be punished is inaction.
There’s another unspoken truth about creativity: It isn’t so much about original creation as it is about using old ideas in new ways, places, and combinations.”
— Robert Sutton
(Fonte: Fast Company)